“Wonderful humans, and very good at what they do. Let them help you make your business better.”
"They were innovative in their approach and really got us thinking about who we are at the core.”
"What a thoughtful and joyful experience. I want to start a new business and do it again."
You?
A B2B branding agency from Melbourne for finance, professional services, suppliers and the trades.
B2B buyers compare suppliers on paper long before they meet one. The brand decides who makes the shortlist.
A business buyer shortlists on reputation, compares on the proposal and decides on the person they trust. At each step the brand is working in a room you are not in. Spread Asset Finance shows the coffee machines, vans and chairs it finances where other lenders show a handshake, and it gets remembered for it.
B2B Brand Audit & Strategy
We map the suppliers your buyers compare you with, hear from your sales team and your best customers, and find the position you can own. For Assurify, that meant positioning an SMSF auditor to accountants on a tech-led approach that streamlines compliance and builds long-term partnerships.
- Competitor and category mapping
- Positioning and brand narrative
- Buyer and decision-maker mapping
- Brand architecture for product lines and divisions
What does the brand audit cover?
How your buyers see you against your competitors, how the brand reads from the search result to the proposal, and what your team says you stand for. Two weeks, one working session, and a clear call: leave it, refresh it or rebuild it.
Identity, Voice & Sales Collateral
A system your sales team uses without us: logo, type, colour, voice, and the templates that carry a B2B brand furthest, the proposal, the deck, the quote and the case study. For Plumbed, which sells to trades as well as homeowners, the brand runs from the delivery truck and roller doors to the printed quote and the tradie pencil.
- Logo, typography and colour
- Voice, tone and messaging
- Proposal, quote, deck and case-study templates
- Guidelines and design systems
Why does a B2B business need a brand strategy?
Because the sale takes months and passes through people who never meet you. A clear position gives every touchpoint the same argument.
Campaigns, Content & LinkedIn
B2B brands are built in the gap between buying cycles. We design the campaign that keeps you in mind, the content that answers what buyers search for, and the social templates that make the feed look like the business. Illumin8, an accounting firm, ran an award-winning campaign with hand-drawn illustration.
- Campaigns across digital, print and outdoor
- Content strategy and editorial templates
- LinkedIn and social templates
- Search, Google Ads and lead tracking
Do you run the marketing as well as design it?
Yes. Our marketing team runs search, Google Ads and content with lead tracking, so you know what the brand is earning.
Websites & Lead Generation
A B2B website is the first look most buyers take and the last check before they call. We design and build in Webflow, with the case studies and forms that turn a look into a conversation. Assurify, Spread and Illumin8 all launched new sites with their brands. We are a Webflow Premium Partner and Google Ads Partners.
- Webflow website design and development
- Case-study and service page systems
- Forms, CRM and lead tracking
- Conversion rate optimisation after launch
Do you build the website too?
Yes. The team that sets the strategy builds the site, so nothing is lost in a handover.
A clear process for a B2B brand that sells when you are not in the room.
Audit & Diagnose
Your competitors, your buyers’ view, your sales team’s view, and the honest call: leave, refresh or rebuild.
Position & Strategise
The position you own with your buyers and the story that holds it, agreed with leadership.
Design the System
Identity, voice and sales templates, tested on the proposal your buyers read.
Build & Roll Out
Website, collateral, campaign, LinkedIn. Sales meets the brand before buyers do.
Steward
We stay on for the new product line, the next campaign and the next trade show.
Starting prices, + GST, scoped to the business and what the brand has to cover.
- Brand Audit (two weeks): competitor map, perception read, positioning options, a recommendation with a price for each path. The audit fee comes off the strategy fee if you go on.
- Brand Strategy (from AUD 5,000 + GST): positioning, purpose, audience mapping and brand narrative.
- Brand Identity Design (from AUD 10,000 + GST): the visual and verbal system on a strategic foundation, with guidelines.
- Full Brand: strategy and identity end to end, for a business repositioning for growth or a group bringing several names under one.
The website, collateral and campaign are scoped from the start. Get in touch to find out where yours lands.
It helps you answer three questions and apply the answers everywhere.
- Who are we? The idea the business stands for.
- What makes us different? The position that separates you from the suppliers your buyers shortlist.
- How do we say it? The identity and system that carry it, from the website to the proposal.
In practice: brand strategy, identity, sales collateral, a website and the marketing between buying cycles. Here is how our brand strategy works.
Corporate branding is the brand of an established firm, usually a rebrand with partners, divisions and a rollout. B2B branding is about the market: any business that sells to businesses, carrying a long sale through people it never meets. Many clients need both; we start with the audit either way.
Most full projects run 8 to 16 weeks from kick-off to final delivery.
- Weeks 1–3, Discovery and Research: stakeholder interviews and workshops, market and competitor analysis, audience research.
- Weeks 4–6, Strategy: positioning and differentiation, messaging framework and brand platform.
- Weeks 7–10, Identity Design: logo and visual identity, design system, application across touchpoints.
- Weeks 11–14, Refinement and Guidelines: refinement, brand guidelines and toolkit, templates.
- Weeks 15–16, Handover and Support: final delivery, team training and launch planning.
Sales collateral runs alongside the identity. Give us the trade show or launch date and we plan backwards from it.
It depends on your goals and the state of the brand. You likely need a full rebrand if:
- your positioning no longer reflects who you are or where you are going
- you have outgrown your original market or changed what you sell
- the brand creates confusion or fails to differentiate
- the visual identity looks dated next to the businesses you compete with
- the people who run the business struggle to explain what makes it different
You likely need a brand refresh if:
- the core positioning is strong but the visuals look tired
- you are evolving, not changing direction
- the guidelines lack consistency or do not scale
- the messaging needs tightening, not rethinking
Not sure? That is what the audit is for. It tells you which of these you are, and what each path would cost.
Yes. Our studio is in Mornington and we work across Melbourne and nationally, in person or online. Most B2B businesses sell nationally too.
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