“Wonderful humans, and very good at what they do. Let them help you make your business better.”
"They were innovative in their approach and really got us thinking about who we are at the core.”
"What a thoughtful and joyful experience. I want to start a new business and do it again."
You?
An industrial branding agency from Melbourne for manufacturers, suppliers, builders and trade businesses.
In industrial categories the work is excellent and the brand is an afterthought. That is the opportunity.
Most manufacturers, suppliers and builders are chosen on a quote and a reputation, and look like it: a logo from the eighties, a truck with a phone number, a website nobody updates. The few that take the brand seriously stand out in every yard and on every search. Plumbed turned a bathroom supplier into a Bathroom Transformation Centre, a new space in the market.
Industrial Brand Audit & Strategy
We map the suppliers and contractors your customers get quotes from, hear from your sales counter, your trades and your best accounts, and find the position you can own. Plumbed’s was a place to experience real bathrooms with a design team’s help, a different offer from a junkyard or a showroom. Once Again’s was furniture that leads with craft, with the recycled credentials arriving on their own terms.
- Competitor and category mapping
- Positioning and brand narrative
- Customer mapping: trades, specifiers, procurement and the public
- Naming for a new range or company
What does the brand audit cover?
How your customers see you against your competitors, how the brand reads from the search result to the truck, and what your team says you stand for. Two weeks, one working session, and a clear call: leave it, refresh it or rebuild it.
Identity, Voice & Product Brands
A system the whole business uses: logo, type, colour, voice and guidelines, on a work shirt, a product label and a tender. Once Again’s mark moves between blurred and sharp, and the OA1 sofa carries exact counts instead of adjectives: 52 t-shirts, 364 ocean-bound bottles, 22 kilograms of industrial waste plastic in one piece. Sissins, Passivhaus builders, reads tactile, thoughtful and built to last.
- Logo, typography and colour
- Voice, tone and messaging
- Product and range naming and labels
- Uniforms, workwear and vehicle livery
Why does an industrial business need a brand strategy?
Because the quote is the last step. A clear position decides which jobs you chase, how you talk to a specifier and what the truck says driving past a competitor’s site.
Signage, Fleet & Print
Building signage and roller doors, vehicle livery, posters, printed quotes and checklists, as one system with files for your sign-writer. Plumbed’s brand runs across a delivery truck, roller doors, window decals, a tram stop poster and two billboards, down to the shirt and the tape.
- Building signage, roller doors and wayfinding
- Vehicle and fleet livery
- Quotes, checklists, catalogues and tender documents
- Billboards, posters and trade advertising
Can you design the signage and the fleet?
Yes, as part of the identity, with the sizes and materials your sign-writer and vehicle wrapper need.
Websites & Trade Marketing
An industrial website has to work for a tradie on site and a specifier at a desk. We design and build in Webflow, so your team updates the range without a developer, with the product pages, spec downloads and quote forms that turn a search into a job. Once Again and Sissins both launched new sites with their brands. We are a Webflow Premium Partner and Google Ads Partners.
- Webflow website design and development
- Product, range and specification pages
- Quote and enquiry forms with lead tracking
- Local SEO and Google Ads for the trades
Do you build the website too?
Yes. The team that sets the strategy builds the site, so nothing is lost in a handover.
A clear process for an industrial brand that matches the work.
Audit & Diagnose
Your competitors, your customers’ view, your team’s view, and the honest call: leave, refresh or rebuild.
Position & Strategise
The position you own with trades, specifiers and the public, agreed with the owners.
Design the System
Identity, voice and templates, tested on a work shirt and a truck door.
Build & Roll Out
Website, signage, fleet, print. The crew meet the brand before customers do.
Steward
We stay on for the new range, the second yard and the next round of vehicles.
Starting prices, + GST, scoped to the business and what the brand has to cover.
- Brand Audit (two weeks): competitor map, perception read, positioning options, a recommendation with a price for each path. The audit fee comes off the strategy fee if you go on.
- Brand Strategy (from AUD 5,000 + GST): positioning, purpose, audience mapping and brand narrative.
- Brand Identity Design (from AUD 10,000 + GST): the visual and verbal system on a strategic foundation, with guidelines.
- Full Brand: strategy and identity end to end, for a business repositioning for growth or a group bringing several names under one.
Signage, fleet livery and print usually cost as much again as the brand work, so we scope them from the start. Get in touch to find out where yours lands.
It helps you answer three questions and apply the answers everywhere.
- Who are we? The idea the business stands for.
- What makes us different? The position that separates you from the competitors your customers get quotes from.
- How do we say it? The identity and system that carry it, from the website to the roller door.
In practice: brand strategy, identity, signage and fleet, a website and the trade marketing. Here is how our brand strategy works.
It should. We find what the trade already knows you for and build the new system to carry it. Your regulars should recognise the truck on day one.
Most full projects run 8 to 16 weeks from kick-off to final delivery.
- Weeks 1–3, Discovery and Research: stakeholder interviews and workshops, market and competitor analysis, audience research.
- Weeks 4–6, Strategy: positioning and differentiation, messaging framework and brand platform.
- Weeks 7–10, Identity Design: logo and visual identity, design system, application across touchpoints.
- Weeks 11–14, Refinement and Guidelines: refinement, brand guidelines and toolkit, templates.
- Weeks 15–16, Handover and Support: final delivery, team training and launch planning.
Signage and fleet livery follow your sign-writer’s and wrapper’s dates.
It depends on your goals and the state of the brand. You likely need a full rebrand if:
- your positioning no longer reflects who you are or where you are going
- you have outgrown your original market or changed what you sell
- the brand creates confusion or fails to differentiate
- the visual identity looks dated next to the businesses you compete with
- the people who run the business struggle to explain what makes it different
You likely need a brand refresh if:
- the core positioning is strong but the visuals look tired
- you are evolving, not changing direction
- the guidelines lack consistency or do not scale
- the messaging needs tightening, not rethinking
Not sure? That is what the audit is for. It tells you which of these you are, and what each path would cost.
Yes. Our studio is in Mornington and we work across Melbourne and nationally, in person or online. Most industrial businesses are not in the CBD, and the process does not change.
"What an incredibly thoughtful and joyful experience with ONETOO. I want to start a new business just to enjoy the brand process with the ONETOO team again."
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